unLLMable

Now that we’ve seen how successful “Boytoy” was, how do you think you’ll approach your next project, now that the bar is so high?

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In my art and creative direction, I always like to go against mass reproduction and do something unexpected. Yes, the images went viral, and people started to reproduce these images in their own way. It’s cool to have... See more

The file isn't the moat. The person is.

The bar for authenticity has skyrocketed when your prospect’s inbox is flooded with “personalized” templates

You have to speak like a human, for a start. When everyone else is grinding out birthday messages and apologies and love letters with AI, use your voice. Stumble over your words, get them jumbled. Write a wedding speech or a birthday toast that rambles and goes off track and makes people laugh and frown and remember. Put words together that don’t... See more

His authority is not intelligence but fidelity, the willingness to remain faithful to something that arrived without justification and refuses to submit to it. This is the thing no training regime can teach. Not taste, not speed, not range, not even the ability to reason, but the capacity to be remade by something unexplainable, and to let that... See more

I see three distinct drivers of taste: Inputs, Filters, and Discernment.

• INPUTS are the experiences, knowledge and data you seek. Your brain is a system that absorbs whatever is around it, and then mashes it together alongside a lot of emotionally-driven randomness that results in all sorts of ideas, mistakes of the eye, and a lens on the world

... See more