Working Notes on Software Marketing
The bar for authenticity has skyrocketed when your prospect’s inbox is flooded with “personalized” templates
Working Notes on Software Marketing
Every few years, someone discovers a marketing channel that works unusually well. They write about it. Other people copy it. The channel gets crowded. The platform that hosts the channel notices the activity and starts charging for access. The channel’s effectiveness declines. Everyone moves on to the next channel. This cycle has been running since... See more