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My favorite products are opinionated. They make a clear statement about what they are not good at, in favor of being much better at something else.

For TikTok to succeed over the long term, it has to retain D’Amelio and its other top creators even as their success continuously brings them new opportunities. (Facebook is already coming for them.) For Snap to succeed, it only has to regularly convince average people to play the lottery in between messaging their friends. This bears close watchin... See more

Contrast this to more active sharing: when we “like” or “+1” something (by clicking the eponymous buttons that have spread throughout the Web) it requires the user to make a conscious and affirmative action to share something with others in their network.

The consistency of your endeavors (exercise, companionship, work) is more important than the quantity. Nothing beats small things done every day, which is way more important than what you do occasionally.

As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”