Discord: Imagine a Place

In a 2020 blog post, Discord announced that more than 3 million bots had been created, with some used across millions of servers. For comparison, Slack boasts 2,400 apps in its directory.

-Pay $6.67 per user per month to use the more familiar Slack.

Though the company has succeeded in securing a $15 billion valuation and earns hundreds of millions in revenue, there’s the sense that its current manifestation is perhaps only halfway to its end state. For Discord to reach its obscene potential, CEO Jason Citron ​— no stranger to pivots — may have to embrace new technologies, consider different re... See more

And it’s the beginning of a trend. A new wave of entrepreneurs is building tools to help DAOs function more smoothly by improving user onboarding, project coordination, and contribution tracking. Most take Discord’s centrality for granted. While many of these tools are targeted towards DAOs, they should work for any community that organizes itself ... See more

-Easy way for communities to airdrop tokens to their members.

While Mark Zuckerberg believes he is best placed to homestead the metaverse, he may be surprised to find a thriving, indigenous species has already taken hold: Discord. More than any other business, the company is truly “metaverse native,” unwittingly built for the future. First designed for gamers — the metaverse’s pioneers — time has allowed it t... See more

Prominent Discord communities include Axie Infinity (800,000 members), Sushi (150,000 members), Solana (86,000), Loot (83,000 members), Uniswap (72,000 members), and Bored Ape Yacht Club (69,000, nice).

Whereas Slack was clearly designed to be the home for one company and its employees -- each time you get invited to a new Slack workspace, you need to re-enter your email and go through the signup flow -- Discord was built for promiscuity. Discord users are expected to jump from server to server, and to slide into any other Discord user’s DMs.

When Discord sent out a 23 question survey to its community, they discovered that over 30% of Discord’s users weren’t using the product primarily for gaming. They were hosting book clubs, friends’ group chats, fan communities, and even companies. Discord had become the internet’s “third place.”

Discord is not just a communication platform, it’s a hidden world.