Ask an expert: What’s the best way to begin software localization?

However, brilliant localization has to comprise more than just content that’s contextually and technically correct. It’s about understanding your product’s markets across the globe and the cultural differences within your audience. It never stops. Every new language and local market you approach adds new facets to your product design requirements.

We considered what could yield better results. Could we give our translators direct access to our product so that they could edit copy within the application? We could, so we did: building a prototype that allowed in-context editing. At the core, we wanted localization to happen as close to our product development process as possible. We also wante... See more