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In the U.S., email marketing is the default way for brands to initiate and maintain relationships with customers, and it has been for years. But email isn’t popular in China — a lot of people use WeChat for all of their messaging needs, including for business. Private traffic is basically what Chinese brands came up with as an email-free equivalent... See more

Many concepts can be explained concisely, in simple language, and we should all strive for clarity. But the aphorism is a mistake, for a number of thoughts approximate the carpenter’s craft, and to meaningfully reveal them requires time and attention. Sometimes these cannot simply be told to another at all, they must be grown. For a topical example... See more

Direct to Consumer (DTC) Brands are Replacing Specialty Brands

In a similar vein, mental health 2.0 companies re-built the traditional models of care — provider directories and marketplaces — in a digital way. Headspace, Meditopia and Calm expanded how and when one could practice meditation and mindfulness and built massive businesses. On-demand therapy platforms Talkspace and BetterHelp allowed patients to vi... See more

Despite every social token having very different goals, there’s one feature tying them all together: Community Access.

“A lot of the narrative around media is that it’s given us truth. I don’t think the media has ever given us truth. The media has given us consensus; they’re very different things.” – David Perell