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But Ethereum and the web3 movement is changing the game. Social tokens provide a means of not only sharing financial upside with their favorite creative but also enables tiered, tokenized access based on active contributions.

Despite every social token having very different goals, there’s one feature tying them all together: Community Access.

This notion of offering tiered access to top supporters is one that has driven subscription platforms like Substack, Twitch, and Patreon to become the giants they are today. However, all these experiences are fragmented.

However, creatives have been limited in their ability to monetize their work while supporters have historically been limited in their ability to collectively share in the upside of their growth.

Social tokens allow creators to offer true fans universal benefits across every social platform without forcing them into new membership for each site they visit.

Social tokens are starting to gain traction.

So far, 350 communities have set up a CollabLand integration, bringing shared trust to over 30,000 unique users.

Using tools like CollabLand, social token communities have boomed with a native integration to restrict access to those holding a predefined amount of tokens.

But not everyone’s a fan. Lots of questions. How do exits work? How are these valued? What happens if a creator stops? The skepticism is healthy.