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Houses like these function as management companies, taking a percentage of revenue from the creators living in them. The influencers often don’t pay rent, but produce content for brands and promote products as a form of in-kind rent.

What would be the most fun thing to build?

Straight news is boring, so the legacy media adds salt and sugar to the content to make it more interesting

If you cannot decide, the answer is no. And the reason is, modern society is full of options. There are tons and tons of options. We live on a planet of seven billion people, and we are connected to everybody on the internet. There are hundreds of thousands of careers available to you. There are so many choices. 

Premium mediocrity, by his definition, is a fancy tile backsplash in an apartment’s tiny, nearly nonfunctional kitchen, or french fries doused in truffle oil, which contains no actual truffles. It’s Uber Pool, which makes the luxury of being chauffeured around town financially accessible, yet requires that you brush thighs with strangers sharing th... See more

- We’ve been financing good writing with bad advertising for far too long—it’s just not doable

-Create passive (or almost-passive) income opportunities for creators: While there is significant revenue concentration, for all creators, the sales represent passive income (after products are initially created), allowing creators to scale earnings without scaling time.

But this isn’t really a story about the consequences of raising too much venture capital, or even about branding. It’s mostly a story about a not-great business that never figured itself out — where customers spent too little and didn’t come back enough.