therefore necessary to introduce some elements of centralization and complexity as a stopgap pending more widespread consumer adoption of cryptocurrency. Thus, when examining the primary financial relationship Koji facilitates—that between an audience and a creator via web-based in-app purchases (a simple example of which would be a tip jar app)—we... See more
Such speed and convenience is difficult to achieve when your business model is at the mercy of third party merchants fulfilling your orders. These companies must therefore be vertically integrated with a high degree of control over their Dark Stores and courier networks.
It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution