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Escaping the Wilderness Period and finally crossing the Penny Gap, requires clearly reverse-engineering your buyer and concisely answering the following questions about your product:
Brianne Kimmel • Not Found
Don’t wait until you have a product on the market to start building your community.
Lauren M Taylor • Community is the New Moat
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See moreThen, in the back of my mind has been a question around how Mirror can develop a network effect and be more like Uniswap, less like a standalone product. An exciting thought here is that Mirror could be a marketplace / aggregator for both bounties and crowdfunds at once. This would be a central part of the product (and a dedicated page in the UI), ... See more
John Palmer • A Markeplace for Writing
The key technology that Branch and others are using to create spontaneity is spatial gaming infrastructure. At its core, the technology allows users to only hear people within their nearby proximity, and get quieter as they “walk” away. It gives the feeling of a hallway bump-in.