Community is the New Moat

‘Community’ is essentially our duty to care for what we share together. Self care puts the responsibility on us as individuals, to address what are essentially systemic social issues. Community care moves us away from that, toward a model of shared accountability.

Build a network of people who can make introductions and open doors, and do the same for others.

Prioritize the tasks on your product roadmap with feedback on the community’s most urgent needs.

As you listen, pay attention to what the community says about their problems (and your solution) and apply what you learn to your branding, messaging, and engagement strategy.