sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.

nostalgia kills companies
(h/t emma chozik)
All of this would be fine if niche strategy resulted in creatives feeling great about their lives. But it doesn't. More often than not, it leads to a downward spiral of decisions that feel inauthentic and forced. Those decisions pile up, one by one, until we've constructed a machine that meets our economic needs, but at the expense of our spirit.
