Well, Dapper Labs (a blockchain company) recently teamed up with the NBA to make ownership of in-game highlights a reality. How? Via a platform called NBA Top Shot.
This has been the status quo for a while — either you have entirely open, non-commercial projects like Wikipedia or you have unilaterally owned projects like Eureka. But now, thanks to lower costs of building products and lower costs of implementing community ownership, we are starting to see a new mode: community owned peer production.
Major new mediums change the structure of discourse. Books demand that you sit still and pay attention for long periods. Television’s demands on you are much different.