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so many people think virality is luck but he thinks it can be trained. people can make excuses and say it's luck mr beast thinks its a teachable, learnable skill.
Lex Fridman • MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351
The problem here is that the myth of the lone genius is itself a myth. History (ancient and recent) is full of geniuses who came up with a revolutionary idea largely on their own—that’s why the archetype even exists in the first place (Aristotle, Newton, Darwin, Einstein to name the most obvious examples).
Roger's Bacon • The Myth of the Myth of the Lone Genius
As an alternative to including a bold claim, another way to create a hook is by addressing a key objection in your header.
Julian Shapiro • Startup Handbook: Landing Page Copywriting
In a Harvard commencement speech called The Trouble with Optionality professor Mihir A. Desai defines optionality as “the state of enjoying possibilities without being on the hook to do anything.” With enough optionality, you can always change what you’re doing in order to pursue something better. Desai critiques students for seeing optionality as... See more
perell.com • Hugging the X-Axis - David Perell
The most important question any business leader could ever ask themselves – “What business are we in?”
- If you ask yourself this question ~5 times (without repeating answers, of course) it’s like an archaeological dig to figure out the true essence of your company
Chip Conley • Chip Conley: Building Empires, Tackling Cancer, and Surfing the Liminal - The Tim Ferriss Show • Podcast Notes
The guys copying also don't need to spend time launching products that they saw didn't work that well. They just copy whatever they see works / can make money and iterate a bit on it (which is much faster than trial & error). We spend a lot of time on products and iterations on products that are not that used, or not anymore around- e.g.... See more
Internal Tech Emails • Mark Zuckerberg: Could Facebook move faster?
In the short term a 1-of-1 purpose will almost always fail. Every day is yet another moment that people didn’t follow your vision and the world failed to transform according to your ideas. The failures are literally limitless.
With a longer view, however, this process looks different. Eighty straight days of struggling in the darkness can produce... See more
With a longer view, however, this process looks different. Eighty straight days of struggling in the darkness can produce... See more
Yancey Strickler • When Your Purpose Is 1-of-1
YouTube: "They have more reach than the rest combined. Everyone who pays for the other three services will also be using YouTube. Having your foot on another player's patch is a big advantage in a game of chess."
Sam Blake • Spotify Earnings: The Music Streaming War Is Heating Up
