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Scarcity within menopause professionals and relevant treatments remains. So far cultural silence has suppressed demand, but based on the reasons mentioned above it is highly unlikely the status-quo will remain.

“Joy does not simply happen to us. We have to choose joy and keep choosing it every day.”

– Henri J.M. Nouwen

“The main goal is to get them to adopt upcycled food ingredients into their food products, putting it all to use and making sure it goes to feed people,” Wyatt added. “We want upcycled to be a word with integrity in the food system.”

Our tastes are ever more niche. We gravitate towards communities and brands, or both, that cater to our niche tastes. Tracksmith, Telfar, Crown Affair or FatherFoods are some of the examples. In this micro-taste communities’ landscape, mass fashion brands come across as too generic and superficial. The winning growth strategy instead is to go deep... See more