In OnlyFans and the Evolution of the Influencer, I wrote that I’m skeptical of digital celebrities like those created by the company Brud. Computer-created influencers seem at odds with the trend toward more authentic, relatable influencers.
That presents a paradox for business schools, which trade on their exclusivity. Some programs are trying to entice applicants by extending deadlines into the summer, removing barriers to entry like the GRE and the GMAT tests, and lowering application costs. In doing so, however, they risk eroding the prestige that makes their degrees so valuable.... See more
-Cashflows and incentive structures: If early subscribers benefit from the future growth of the media business, where does that money come from? The answer is that it comes from your future cashflow, either in the form of extended subscriptions for the early adopter (as in the example above) or via access being sold on secondary markets (if that... See more