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Rick Rubin on turning Metallica around It’s always better to think and work backwards from great than it is to work forward from good

For the first ten people you hire, you want someone who will hit the ground running.

Since the emergence of productivity software in the 1980s, it was sufficient for a long time to entirely focus on features (1st wave of differentiation). This is not surprising as a large value could already be created by adding desired features to very rudimentary software products.

I am not arguing that NFTs are magical new things that change human behavior, but they are a way for creative people to go direct to their audience and bypass these algorithmic advertising-driven feeds. Thus far, the results are really promising, and I think we are going to see a lot of new ways in which creative people monetize. As you said, that... See more