As customer acquisition costs rapidly increase, due to higher CPM rates and lower efficiency, the 2014 strategy of cutting costs by stripping out the middle-man no longer works. To be successful (read profitable), DTC needs to get a few critical things right:
Financial data is currently siloed and expensive: Getting your hands on data from the legacy financial system is hard. Data is fragmented across different organisations and business lines and formatting is not standardised. The companies that do the hard work of gathering and cleaning the data can sell it at a high price to their clients. These... See more
The procedures we have in society for coordinating people to make a decision together are limited by our tools, and by what we can understand, verify and calculate. While it is undesirable (and impossible) to attempt to fully specify the soup of human desires and values in code, there are things that computers do better than humans do—even simple... See more
Luke Duncan: With an established and loyal community, any protocol that is running inefficiently can be forked in order to create net value for the community.
An interesting theory: We’re entering an age where top-tier journalists are finally going to get paid what they’re worth by branching off and doing their own thing (like Bill Bishop)
it’s as hard to start and run a small business as it is to start a big one. You will suffer the same toll financially and psychologically as you bludgeon it into existence. It’s hard to raise the money and to find the right people. So if you’re going to dedicate your life to a business, which is the only way it will ever work, you should choose one... See more