Matching revenue with usage is intuitive, but it was never before possible in music. There was no way to track at-home record spins or CD plays, let alone charge for them.
There has been a lot of buzz around the creator economy, and rightfully so. Because there is something utterly thrilling about the DNA of the creator space, i.e. that nothing is too niche.
James: You can monetize your super fans to a higher degree such that you don’t need to become widely mega-famous if you can be deeply, vertically famous.