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Last October, Shopify Inc. CEO Tobi Lutke said his company’s goal was to “arm the rebels” against the Amazon.com Inc. empire. Since then, the mantra has become a rallying cry for Shopify’s employees and the merchant customers that use its e-commerce store software. And now, the business turmoil sparked by the Covid-19 pandemic is creating an... See more

Storytelling is a primal instinct (people have been telling stories much, much longer than they’ve been reading or writing about them)

The two main monetization channels for newsletter writers are: subscriptions and ads. Subscriptions are great because they provide recurring revenue but it usually takes a bit of time to build enough trust for people to pay for a subscription. Subscriptions also suffer from what I call “the paywall paradox”.

As a result, non-price driven Amazon purchase journeys initially start on other sites which help users figure out what the best product for them is (through curation and reviews). This is similar to the Shopify model, which relies on discovery channels such as Instagram and Pinterest to drive users to its stores.

Mass SaaS seems to work best when consumers can: plan their frequent consumption ahead of time and enjoy a bundled set of tiered offerings, all at fixed prices.

Traditional companies will pay you $5-10 to use their product. Sign up, and you get $10 off your first Uber ride. In web3, the fight for attention is so large that 9-figure incentive programs are the new normal, and 5-figure airdrops to users are not uncommon. Crypto youtube influencers are commanding 5 to 6 figure advertising costs per video.... See more

Roughly 200K students graduate with MBAs annually, many of whom spend almost $200K for the privilege. That equates to $40B in aggregated annual spend. While some matriculators return to school to acquire new tangible skills and pivot their careers, many enroll for (1) high-quality network expansion beyond their undergraduate and siloed professional... See more