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Growth/Challenger Advertisers: These brands have largely perfected how to promote within a single channel very effectively. Facebook, Instagram, email lists, and community-building are frequent staples with some high-density area out-of-home advertising sprinkled in for good measure. These advertisers are now running face-first into platform... See more

Higher status for technologists, lower status for journalists; ambiguous changes for teachers. Vox will never live this down. The people most freaked out about COVID-19 were people who pay attention to exponential growth for a living; if you design viral mechanics for apps, you probably have a good idea of how to extrapolate 33% daily growth. The... See more

The emergence of shoppable ads, as exemplified above by BuzzFeed, is a format that allows brands to personalise the products an audience sees. Moreover, it also reduces the path to purchase, making items available for purchase at the tap of a finger. It’s an advertising format — and consumer behaviour — that is rapidly becoming more commonplace.

Sublime’s battle cry is clear and compelling