A theme over the past 12 months was that media companies like NYT were dead because Substack would steal all the best people.
Now people are shutting down their Substacks to become employees at The New York Times?
It's almost like brand matters.
“One of the most important elements of Grammarly’s early success was nailing a narrow, strong PMF early. Specifically, this was ‘high-consequence writing,’ e.g. term papers, cover letters, business memos, public blog posts. We targeted them aggressively with custom creative, landing pages, and onboarding experiences.”—Yuriy Timen