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Thanks to this powerful data network effect, Google was able to move down the stack. Google wasn’t “just a website” anymore, it became an aggregator that commoditized all other websites and made them layers on top of Google’s.

But for most creators, it will likely be a challenge to build an individual community around their singular presence... most fans would probably prefer to join a community around multiple artists, rather than to have separate Discord channels and low-liquidity tokens for each of the 500 creators they love.

1. Value of using the product (e.g. utility, status, cheaper prices, fun, etc)

Assuming your community charges dues, becoming bigger will give you more resources to invest in the type of capabilities that drive value. On the other hand, going the exclusivity route makes admission to your community scarce, and therefore more valuable to new and existing members. Thriving communities tend to trade off between these two... See more

Stripe partners with millions of the world’s most innovative businesses. These businesses are the result of many different inputs. Perhaps the most important ingredient is “ideas.”

Stripe Press highlights ideas that we think can be broadly useful. Some books contain entirely new material, some are collections of existing work reimagined, and others... See more