The timeline is full of people dunking on Twitter Blue.
But Blue offers features people have been requesting for years. So why is it seen as embarrassing to subscribe?
It's a case study in messaging. Here's how to gain or lose prestige, and how to make a product desirable...
It’s not that these generic cafes are part of global chains like Starbucks or Costa Coffee, with designs that spring from the same corporate cookie cutter. Rather, they have all independently decided to adopt the same faux-artisanal aesthetic. Digital platforms like Foursquare are producing "a harmonization of tastes" across the world, Schwarzmann ... See more