sari

I said earlier that the biggest risk to Substack is archives, but that’s only true in the existential sense. With regards to future growth, the biggest risk is that the mainstream population continues to read mainstream journals, and Substack never crosses the chasm.

In primitive societies, people were entirely self-sufficient. They gathered their own food, made their own clothing, and found their own shelter. Today no one's self sufficient; we're all specialized and depend on many other people worldwide in a nonzero-sum way. Everything you consume you could never produce on your own — your daily life depends... See more

Because we're so conditioned to think in other ways, we're still figuring out how to apply these new abilities.

The old way: Build the product, then worry about distribution

When you open TikTok and land in your For You feed, you're presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user. Part of the magic of TikTok is that... See more