sari

a sense of progress: of going and getting somewhere.

The Grammy-winning artist RAC launched $RAC last fall with the caveat that fans can’t buy $RAC—they can only earn it through their fandom. RAC distributed $RAC retroactively to fans based on their support: whether they’d been a Patreon subscriber, whether they’d bought merchandise in the past, and so on. Fans could then cash in the $RAC they’d earn... See more

Social media is content (text, photos, videos, audio, etc) that is distributed primarily through networks of connected people. This means that some level of distribution is guaranteed for creators based on the creator’s social network of friends or followers. This dynamic puts an enormous amount of power in the hands of creators because it means th... See more

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

“Be contagious. Being a leader is like having a megaphone to your mouth at all times — your team is hanging on every word you say. So you’d better make sure you’re saying it with passion, enthusiasm and energy.”

This is insanely powerful for building targeted incentives into your marketing strategy.