This doesn't stop social apps from trying to fix the problem. Reduced traffic to the feed is existential for many social apps. Instead of fixing the root problem of the graph design, however, most apps opt instead to patch the problem. The most popular method is to switch to an algorithmic, rather than chronological, feed. The algorithm is tasked w... See more
The thing is, once it's clear what to do, the technical parts may be challenging, but they're pretty much achievable. What's really complicated is everything that happens before that. Before there's a working piece of software, a bunch of people need to communicate through different languages, since there are only humans in between the customer and... See more
In the future, as issuing platforms become more mature and less expensive to experiment with, I anticipate you’ll see even more vertical neobanks. As the barrier to entry for issuing drops, you’ll see one of these from every company that has aggregated a captive segment of customers, and stands in their money flow.
Some benefits also favor larger companies with multiple brands and businesses, such as the ability to steer customers between like-minded brands, introduce them to newer and more niche brands, lower their all-in customer acquisition costs, and eventually, build some leverage over large retailers. This is part of why you see many single-brand direct... See more