sari

Brunello: No. As far as business is concerned, I do not like things to go too quickly. I like to be swift as a person, but I don’t like things to be rushed lightheartedly.

So you have to be careful and you have to be very attentive about how you build your company and how you add different product lines over time. And make sure the incentives align, not only for you as a business but also for your users. And I think we've kind of seen sort of at Facebook, if you look at their user growth in the US, which is where mos... See more

The irony of most of today’s loyalty programs is that they aren’t about loyalty at all. They have more to do with economic calculation and gain management than with the true affinity for a brand.

These Data Content Loops help the companies reach the scale where other loops like SEO, brand, and network effects can kick in. Barton’s companies then use this content to own search for their market. This gives them a durable and strong source of free user acquisition, which enables them to own demand.

“You can do it like it’s a great weight, or you can do it like it’s part of the dance.”

– Ram Dass

That said, if there is one thing I’ve learned, it’s that your revenue model significantly contributes to, or fights against, your ability to create a flywheel for your business. It directly creates or throttles customer behavior.