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When someone new joins the company, they do what everyone else does: go into our Notion queue, pick a task, and get to work, asking for clarification when needed.

The under-18s have moved on: Tik Tok. Snap. Maybe IG. They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.

The only experts who still possess authority are blue collar ones. The public still wants to hire the best plumber or car mechanic or hair stylist, and will pay more if these workers have established a reputation for expertise. But the expertise of white collar professionals is derided at every turn

For Allbirds, this strategy can begin to address a unicorn status that was surely shaken by the IPO of Casper, Away’s recent struggles due to a global drop in travel and cap tables across the board have greatly reduced exit optionality. If Allbirds can continue building its own brand while becoming the authority and sustainable supplier to well-kno... See more