Intro to the collector economy

Our digital wallets and our social media accounts make us all collectors, and it turns our collections into capital traded in social, cultural and economic currency. Value of the Bored Ape Yacht Club NFTs collection is greater because design of its items are randomized.

Through cultural associations, collections accumulate social and economic capital that is used by collectors to convey their status and taste.

A collection is a narrative that drives items’ desirability beyond their commercial value. Symbolic value of items in a collection is amplified through their associations with stories, histories, brands and personalities. A pair of Air Jordans that belong to Kanye’s collection are more valuable than the same pair sold by an anonymous seller on Grai... See more