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However, brilliant localization has to comprise more than just content that’s contextually and technically correct. It’s about understanding your product’s markets across the globe and the cultural differences within your audience. It never stops. Every new language and local market you approach adds new facets to your product design requirements.

Yet, it’s still quite hard to build an audience online when you (a) don’t have name ID from another platform, (b) aren’t a naturally talented social media promoter, or (c) are creating in a small niche. Even if you are able to build an audience, it’s really hard to monetize it on a big platform unless you’re absolutely massive.

In a Phase II trial of patients who suffered from chronic, treatment-resistant PTSD for an average of 17 years, 56% showed no signs of the condition after one MDMA-assisted therapy session. Following up at the one-year mark, 68% no longer had PTSD.

In fact, you can probably make the case that in the long run, the coronavirus pandemic might help sustain the current paradigm of higher education, rather than destroy it. All it takes is one year of seriously threatening to take away everything that makes college great for us to be reminded why it’s so hard to opt out. Yes, some schools will go un... See more