sari

Make a list of people you’d like to be in close touch with 5-10 years from now. Send them this message:-

1/ The golden era of DNVB is over. The times of inefficient growth enabled by first movers advantage & low ad-costs are over. Rising ad-costs will require brands to focus on operational excellence to maintain strong LTV:CAC ratios to sustain growth.

Lots of people worry that AI will replace human writers. But I know something the computer doesn’t know, which is what it feels like inside my head. There is no text, no .jpg, no .csv that contains this information, because it is ineffable. My job is to carve off a sliver of the ineffable, and to eff it.

(William Wordsworth referred to this as “wide... See more

Danny Meyer the restaurateur has called ABCD: “always be collecting dots, so that you can always be connecting dots.” Dots or breadcrumbs, if your whole life is oriented around that collection, which mine is, then you're always preparing.

In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .

Simply put, companies building apps hav... See more