We started raw; our hearts and minds got boiled by constraints, mistakes, feedback, and challenges; these days we’re calmly cleaning up.

Challenge #3: Lack of price transparency and increasing costs of healthcare. We’re inspired by employer-oriented companies like Amino, as well as progressive providers like Kindbody, who empower consumers with upfront cost estimates for health services.

"Don’t inflate what needs no inflating: “with the possible exception of” (except), “due to the fact that” (because), “he totally lacked the ability to” (he couldn’t), “until such time as” (until), “for the purpose of” (for)."

And I think when you earn someone's attention by actually sharing something that's interesting, actually sharing something that they learn something from, it is a far more valuable connection that you establish rather than just plastering a bunch of ads in front of them. You can use ads too, of course, and they can work, and you can

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Today's consumer subscription leaders are aggressively expanding the definition of what it means to serve their customers — Peloton's lofty vision in its S-1 and Daniel Ek's reframing of Spotify as an all-encompassing audio platform are the two most notable examples.

Writing is a tool to reach beyond consensus. Write and write and write until you transcend the cliches and step into undiscovered territory -Ava talking to David Perell

Ponder this: “If it’s true that attention is the only scarcity we have in this world of abundance, how come you and I are giving our attention away for free?” – Kevin Kelly

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more