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Roadmap: B2B Marketplaces
- GTM efficiency: How efficiently can the marketplace grow? How much does the marketplace spend to acquire and onboard a new buyer or seller?
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- Effective take rate: What percentage of GMV can the marketplace capture as net revenue?
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- GMV TAM: How much B2B spend could the marketplace facilitate at scale?
Bessemer Venture Partners • Roadmap: B2B Marketplaces
...we evaluate early B2B marketplaces on three dimensions:
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They instill trust.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They keep intermediaries reasonably happy.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They focus on “day 1” value.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They’re often vertical-specific.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
2.0 marketplaces possess the following qualities: