Roadmap: B2B Marketplaces
Roadmap: B2B Marketplaces
Bessemer Venture Partners
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- GTM efficiency: How efficiently can the marketplace grow? How much does the marketplace spend to acquire and onboard a new buyer or seller?
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Roadmap: B2B Marketplaces
- Effective take rate: What percentage of GMV can the marketplace capture as net revenue?
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Roadmap: B2B Marketplaces
- GMV TAM: How much B2B spend could the marketplace facilitate at scale?
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Roadmap: B2B Marketplaces
...we evaluate early B2B marketplaces on three dimensions:
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Roadmap: B2B Marketplaces
- They instill trust.
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Roadmap: B2B Marketplaces
- They keep intermediaries reasonably happy.
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Roadmap: B2B Marketplaces
- They focus on “day 1” value.
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Roadmap: B2B Marketplaces
- They’re often vertical-specific.
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Roadmap: B2B Marketplaces
2.0 marketplaces possess the following qualities:
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Roadmap: B2B Marketplaces