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When Community Becomes Your Competitive Advantage
7. Open, objective, governance and evolution.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
6. Healthy, diverse participation driven by good leadership.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
5. Carefully crafted accountability.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
4. Clearly defined incentives and rewards.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
3. Simple, easily navigable value creation.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
2. Simple, easily accessible value consumption.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
1. A shared purpose and values.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
Successful communities have seven key elements:
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
The result of this are very real network effects: as engagement grows, the community gets smarter, faster to respond, more globally available, and generates more value.