When Community Becomes Your Competitive Advantage

7. Open, objective, governance and evolution.

6. Healthy, diverse participation driven by good leadership.

5. Carefully crafted accountability.

4. Clearly defined incentives and rewards.

3. Simple, easily navigable value creation.

2. Simple, easily accessible value consumption.

1. A shared purpose and values.

Successful communities have seven key elements:

The result of this are very real network effects: as engagement grows, the community gets smarter, faster to respond, more globally available, and generates more value.