sari

When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr

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Contracts, laws, charters, constitutions, and other such agreements are mechanisms that organizations use to set rules between agents in a system in order to assure certain behaviors. This assurance can come from two places:

• Socialware - Mechanisms that create assurances through human relationships, incuring a high social coordination cost


• Trustware

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As people contort themselves to please the algorithm for short-term payouts, there’s even more of the less legible, less liquid, but ultimately more important long-term value up for grabs for you if you continue to just be yourself and talk about whatever lights your fire, algorithm be damned.

It’s interesting to consider that the rise of on-demand content (and displacement of physical location) hasn’t commoditized instructor-led experiences or the personalities that drive them. If anything, individual personalities have moved front-and-center to the experience, as brands have taken a fundamentally human-centric approach to building cont... See more

when you're just starting out on a project, when you're in that early stage where you're still trying to figure out what you want to write in the first place—at this stage, it's the frailty of memory that causes problems. This is because most good ideas (whether they're ideas for narrative structure, a particular twist in the argument, or a broader... See more

It is then fair to assume that most of what we know about health is actually specific to men. Comparably, we know very little about women’s health.