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WePresent | the Personal Brand Paradox
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human.
Debbie Millman • WePresent | the Personal Brand Paradox
manufactured meaning
Debbie Millman • WePresent | the Personal Brand Paradox
Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project ... See more
Debbie Millman • WePresent | the Personal Brand Paradox
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr... See more
Debbie Millman • WePresent | the Personal Brand Paradox
But what are brands, exactly? Brands are, by intention and design, manufactured meaning. They are differentiated by symbols that telegraph beliefs. We use these symbols to communicate our allegiances and then use all sorts of made-up things—religious marks, national flags, family crests, wedding rings, campaign buttons, baseball hats and running sh... See more
Debbie Millman • WePresent | the Personal Brand Paradox
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr
... See morewetransfer.com • WePresent | the Personal Brand Paradox
Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project
... See morewetransfer.com • WePresent | the Personal Brand Paradox
Perhaps it’s time we leave the branding to the brands and the living to the living.