sari

THERE IS A GOD SHAPED HOLE IN OUR HEART, AND (THIS IS THE HERETICAL MOMENT) IN OUR ECONOMY

We know the millennial core answers to this God shaped hole. It's "Soul Cycle" and the like. But we can't reach God pedaling and not going anywhere.

generate 3 alternative mobile UI flows for our onboarding experience, optimized for clarity and low cognitive load.”

“simulate how a distracted user might navigate this flow. highlight points of likely confusion

Early adopters face foreign terminology, complex UIs, unexpected and exorbitant fees, security issues, slow transactions, confusing errors, scams and more. That makes for one hell of an onboarding, even if you're lucky enough to have a friend showing you the way.

1:35:41 – the power of a weakness