Jeff Bezos: “You don’t understand my audience”
When Charlie Rose asks him if the iPad is a “Kindle killer” in this 2012 interview, Jeff gives an incredible response:
“It’s a very different product, and I can give you an example. If I came to you and said: ‘Charlie, I love your https://t.co/wNXnhsjJNW
Earlier we were talking about a lot of the social networks are basically built on the same set of primitives. I'm sharing some container I can share, retweet, like, etc.
There is nothing interesting about a grid of totally random-seeming product shots on white backgrounds. There is no context, no allure, no storytelling, no social cues, no desire, no thrill, no fun.
If you put your best content behind a paywall, it’ll be harder to acquire new subscribers. But if you make your best content free, it’ll be harder to retain subscribers.