The emergence of shoppable ads, as exemplified above by BuzzFeed, is a format that allows brands to personalise the products an audience sees. Moreover, it also reduces the path to purchase, making items available for purchase at the tap of a finger. It’s an advertising format — and consumer behaviour — that is rapidly becoming more commonplace.
Kanye or Kim Kardashian have a better chance of becoming president than the average, down-the-middle senator. Due to their reach and influence, both of them can already influence policy decisions and sway the American electorate, and they’re not burdened by a track record of senate votes. Moving forward, the most successful politicians will bypass ... See more
I predict we will have agreed upon metrics and models to reason about amplification and recommendation algorithms similar to how we talk of GDP and productivity growth to talk of the “health” of a country.1
It turns out that most of my listeners have a strong preference for an ad-supported model compared to other options. Many folks have come to use the podcast and 5-Bullet Friday for discovering new products and services, and that has been reflected in the comments since launch. After weeks of consistent feedback from my audience, it’s now loud and c... See more
It’s the same with money. We think wealth means we’ve mastered money, but in reality, money has mastered us. We live in a universe of infinite potential, and yet we allow financial ROI to define the limits of what’s possible.