The single-player onboarding experience has to be great, and it should be very easy for people to send invites or share the tool. It’s easier to get a customer who is already willing to send one invite to send five invites than it is to get someone who’s ambivalent to send any at all.
For a growing number of retail, office, lodging, and industrial customers, access is no longer about a single location but about being able to move freely within a network of spaces.