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In Web3, Member Experience (MX) is as important as User Experience (UX). Here are 30 questions for builders to consider as they design the MX for their DAOs: 🧵👇

In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.

The role of managers, for example, is a coordination mechanism to ensure people are broadly aligned and doing what they’re supposed to.

Putting talent at the center of its business opens up entirely new opportunities for media companies when the core asset and value is attributed to the individual. The new line of business now becomes somewhat inverted: instead of everything being limited to under a brand halo where advertisers buy on the brand and consumers subscribe to the brand,... See more

Social proof in the form of company logos and/or customer stories tells similar companies and individuals that it’s a tool for them, because people like them use it already. The “cooler” the companies or people you use for product testimonials, the better. People want to feel cool and want to be affiliated with coolness.

A critical assumption of this early model was this: Pairing relevant advertising messaging with quality editorial was vastly more successful for marketers – particular brand marketers – than advertising messaging delivered devoid of context.