Caufield's main argument was that we have become swept away by streams – the collapse of information into single-track timelines of events. The conversational feed design of email inboxes, group chats, and InstaTwitBook is fleeting – they're only concerned with self-assertive immediate thoughts that rush by us in a few moments.
MMOs already make money this way. A common insult on Fortnite is to call someone “Default”, which means that the person is using free skins (free outfits and weapons). The cool players, meanwhile, pay for exclusive, sought-after skins; buying skins is a way of buying status in the game world.
you can't do anything interesting without breaking from consensus, and you can't break from consensus without looking like an idiot to the people inside the consensus