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New discoveries often have to be conceived initially as variations of existing things,

even by their discoverers

, because there isn't yet the conceptual vocabulary to express them.

With clearly defined quality criteria for all aspects of a product, it becomes a straightforward matter to judge which are the best clothes-or automobiles, wines, or hamburgers.

Astrology expresses complex ideas about personality, life cycles, and relationship patterns through the shorthand of the planets and zodiac symbols. And that shorthand works well online, where symbols and shorthand are often baked into communication.

“Mistakes aren’t a necessary evil. They aren’t evil at all. They are an inevitable consequence of doing something new.”

The current generation of designers have spent their careers learning how to work faster and faster and faster. And while there’s certainly something to be said for speed, excessive speed tends to blur one’s purpose.  To get products through that gate before anyone noticed what they were and how foul they smelled. Because we broke some things.

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