“Easy isn’t the goal. Quality is the goal.”

“Driving the train doesn’t set its course. The real job is laying the track.”

“The attempt to avoid failure makes failure more likely.”

“The most creative people are willing to work in the shadow of uncertainty.”

“The creative act is acting and responding in the face of change.”

“If you don’t try to uncover what is unseen and understand its nature, you will be ill prepared to lead.”

“To be a truly creative company, you must start things that might fail.”

“Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear.

“Turn pain into progress. To be wrong as fast as you can is to sign up for aggressive, rapid learning.”