Sara Ehrnrooth

Audiences become stakeholders, and cultural relevance comes from creating belonging. The best brands are movements with a product attached to it as merch.

Loyalty is now built through people feeling seen, feeling like they belong, and being given meaningful ways to participate.

discovering your intersections is more powerful and fulfilling than focusing on your different interests individually.

It suggests that creativity does not need indulgence, nor does it need chaos. What it does need, instead, is presence. And presence, I am realising, is rarely dramatic; it is an often repetitive, even dull practice, a willingness to show up before the idea has shown itself.

But things were easier when I could do with any kind of love as long as it would authenticate that I’m loveable, and when seeking to feel understood was a prerogative far more important than understanding myself. Now that I need no confirmation or salvation, the company I want is hard to find, the love I crave is hard to keep. Rare. When... See more

I’ve been warned this is what growing up feels like, nonlinear and itchy like a hand-me-down sweater, when the parts of you that have met their potential are digging into the parts that haven’t, behaviors you keep indulging in clash against the moral goodness you know to be right. Either way, it’s all you, amorphous, hypocritical, sleazy creature... See more