What to look for Pre-Product

1. Visible excitement

2. People are willing to pay for it now

What to look for Post-Product

1. Retention: Users stick around

2. Surveys: Users say they’d be very disappointed if your product went away

3. Exponential organic growth

4. Cost-efficient growth

5. CAC < LTV

6. Customers clamor for your product

7. People are using it even when it’s broken