Sam Liebeskind
@samliebeskind
product partnerships at New_Public; previously community & growth @ Geneva
Sam Liebeskind
Read, Listen, Watch and Learn – The Wind Down
wind-down.org
People join communities for benefits, not belonging.
They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc.
They only find and value belonging after they've been a member and formed relationships.
David Spinkstwitter.comReframing the “Social Media” Problem As an Attention Crisis
medium.com
But if this ideal of freedom may be absolute within its domain, this is possible only because the domain is narrow, tightly limited by rigorous conditions for entering it.
Ari Schulman • Why Speech Platforms Can Never Escape Politics | National Affairs
Every notification ping holds the possibility we have merit. When we scroll, what are we looking for?
Thea Lim • The Collapse of Self-Worth in the Digital Age
product design and All about social networks
Funnel - getting everyone to do the same thing (e.g. supermarket checkout)
Tube - gets people from where they are to their own goal (e.g. google search)
Space - not-goal driven, more exploratory
Fabrik - Where Communities Thrive
joinfabrik.com