Sam Liebeskind

Great framework to empower people. — Apprentice: learning how to do things — Qualified: doing things — Proven: doing things and making sure they are done well — Empowered: knowing what needs to be done

The hard truth is that no one gets to be in community without effort.

Strong ties like family, close friends, and churches are where ideas are nurtured and meaning is deepened. They are necessary, but limited. Weak ties are how information travels, how opportunities surface, how culture spreads. It is part of why social platforms are powerful. They dramatically increase our number of weak ties.

Strong ties create... See more

moving from theory to practice will cost you status

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,

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