The best definition of product positioning I have seen yet: âcreate a space inside the target customerâs head for âbest buy for this type of situationâ and to attain undisputed occupancy of that space.â
It's almost like the equivalent of going to mom and pop shops, not relying on these bigger anomalies to dictate our spending habits and our viewing habits and our work habits. And I think that there's a future in this world where Patreons and OnlyFans and Substacks and all these things, we're going to start supporting each other
Wrote up some thoughts on structures and tactics for gathering people together in low-stress, high-payoff ways.
Learned some of these lessons the hard way.
Picked up others by being part of beautifully designed events with thoughtful... See more