Positioning. Most marketers describe it interchangeably with a 'niche' or 'value prop,' which makes them look like they’ve never opened a marketing book. So what is it (and isn't) First things first: forget everything you thought you knew about positioning. It's not just a marketing tactic or a catchy slogan. It's the very DNA of your busin... See more

the most painful groups I've had to deal with claim to have no hierarchy or centralised authority, while everyone pretends to not be engaged in a subterranean power struggle between multiple people with competing claims to being the ultimate authority

“The American public should know that content that they read online — especially on social media — could be foreign propaganda, even if it appears to be coming from fellow Americans or originating in the United States“ —@ODNIgov Official

social theory: the best way to make new friends is to invite people to do an activity that will occupy enough of their brain capacity such that their defenses will be down and they’ll be a more open version of themselves

Footage of a Vietnamese bot farm has leaked online, showing thousands of accounts posting comments and content. Remember this video the next time you argue online. https://t.co/Hyqz8VYpc3

Spotify's use of the DIBB framework (Data -> Insight -> Belief -> Bet) is an interesting visual example of how to prioritize initiatives and align teams. This method helps drive North Star goals by focusing efforts and offering context and guidance for individual teams. https://t.co/0IhBvQPU95

LOL FSB forgot to pay for ChatGPT 4 https://t.co/N2E4oT84kn

The cold email script that never stops working (adjust as needed) https://t.co/3Id4odD4yi

After building +40 apps over the last decade, I think the most valuable skill is an ability to correctly sequence the things that need to validated for the concept to work. For example: 1. Users need to share the app X number times for the app to have a basis to grow 2. The shares then need to convert to downloads at X rate 3. Then, X% of users n... See more

6/ To add a bit more color: - the last major innovation in history and how we experienced it was Wikipedia, which was a landmark - LLMs and AI now offer a new modality to store information and make it experiential - even then, the methods by which we collect primary data for history, and how we make it discoverable, need to be updated for the mode... See more