Sam Liebeskind
@samliebeskind
product strategy at New_Public; previously community & growth @ Geneva
Sam Liebeskind
@samliebeskind
product strategy at New_Public; previously community & growth @ Geneva
“The boundary between public and private is part of the conflict between public spheres. For example, until recently, only feminists though domestic violence was a public concern, rather than a private matter. Democratic publicity therefore requires positive guarantees of opportunities for minorities to convince others of what qualifies as common
... See moreThe essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreTo test an idea, you must build it. You can’t rely on the abstract – you have to bring it into the world to play with it feel it and only then can you judge whether it’s worth pursuing or not