Sam Liebeskind

“You’re not selling… you’re constructing an argument” Lovely analysis of the Guardian’s donation ads from @GoodMarketingHQ

Many such experiments, both historical and contemporary, get this balance not just wrong, but wildly wrong. They make the mistake of being about missions first, and placemaking second. That’s a suitable approach for a conference, corporation, religion, or a political movement, but not for a place qua place. Even a virtual place that exists only as... See more

Brown and Jaźwińska posit that there are some counterforces in the publisher toolkit, including owned-and-operated platforms and cultivating more direct relationships with audiences.

power—the ability to modify one’s environment