Sam Liebeskind
@samliebeskind
product partnerships at New_Public; previously community & growth @ Geneva
Sam Liebeskind
@samliebeskind
product partnerships at New_Public; previously community & growth @ Geneva
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
“If your product has no traction then it either is the wrong product or the execution is not good enough. You can try to validate the product idea with research but until you make the execution good then you never know for sure. Users won't tell you that, they just leave or don't use it.”