Sam Liebeskind

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,

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Incentives for productive speech: A speech community is likely to produce whatever kind of discourse it incentivizes. This means that users should have formal or informal incentives to produce speech that is recognized by other users as worthy.

A scholarly culture that reads and discusses enduringly great works incentivizes the production of such... See more

So right now, it’s like the sparkle and spectacle of the shininess of the internet, it’s started to fade, and we’re really aware in this moment of, you know, trash in the comments and crowds on the timeline and, you know, misinformation graffiti on the walls.

civic renewal will hinge in the end on whether a critical mass of citizens come to recognize that they can best serve their own interests by associating with others to realize shared goals.

Alongside technical tools, we need ways of defining and explaining social norms and expectations about contribution and value sharing. We need collective mechanisms for decision-making about shared assets, that make people feel heard while recognising the limitations, constraints and realities of their maintenance. We need people and organisations... See more

The work of building a great community goes much farther beyond simply moderating a Slack group. A great community needs regular events and meetups. They need ways for leaders to step up and invent their own traditions, create their own events, and run their own sub-groups. Leading a community requires making it easy for members to become... See more