Sam Liebeskind

So we might all have the same needs, but the superficial markers for how we achieve these desires look very different. This is where people start misunderstanding one another, fighting. But these little big differences, our individual personality phenotypes, is where things get interesting.

The cold email script that never stops working (adjust as needed) https://t.co/3Id4odD4yi

From 2002-2006, social media companies emerged with the explicit mission of "connecting the world," but the introduction of the feed and the like, plus the switch from friends to " followers " indicated a different pitch: "now, even you can a star."

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more