Sam Liebeskind

But these activities are all separate from the feelings needed to fully and sustainably participate: the courage, optimism, trust, love, intimacy, curiosity. The resilience to push through the inevitable feelings of fear, overwhelm, frustration, and hurt. The stamina to go through cycles of all of these feelings and more, again and again, and conti... See more

When starting out, extreme focus on a specific customer profile can drive faster success. Gong, for example, initially targeted U.S. companies selling software valued between $1,000 to $100,000 via Webex, narrowing their potential customer base to just 5,000 people. This laser focus enabled quicker product-market fit, word-of-mouth growth, a clear ... See more

For synthetic media to reach millions of views—as the Swift images did in just hours—they need massive, aggregated networks, which allow them to identify an initial audience and then spread. As the amount of available content grows with the broader use of generative AI, social media’s role as curator will become even more important.