The most important lesson I’ve learned for developing new products: You don’t have to be the first person to come up with a product idea. In fact, that will rarely be the case. But you can almost always make an existing idea better. And that’s when you get the big wins.

A reproducible testing process is more valuable than any one idea. Innovate here first. All things equal, a team with more shots at bat will win against a team with an audacious vision.

Spotify's use of the DIBB framework (Data -> Insight -> Belief -> Bet) is an interesting visual example of how to prioritize initiatives and align teams. This method helps drive North Star goals by focusing efforts and offering context and guidance for individual teams. https://t.co/0IhBvQPU95

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

🎾 You're not "a top down dictator, but as a consensus builder amongst all the stakeholders, breaking a tie when necessary."

I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery. This distinction matters. As you’ll see, many companies put a heavy emphasis on delivery—they focus on whether you shipped what you said you would on time and on budget—while under-investing in discovery, forgett... See more