Robin Good

Curating should be a way of expanding the horizon for all of us.

Today, buying products online has never been easier. Convenience is at an all-time high, and consumers have more options than ever before. It seems, once again, that there is nowhere else we need to go. And yet, this is precisely the problem.

In today’s oversaturated world, we need curators to help us separate signal from noise. Gladwell told us... See more

Think about walking into a small gallery with a specific curatorial vision. Immediately there’s a shift, the light, the spacing, how each work converses with the others. There’s no selling happening. Just an invitation to experience a perspective. That is exactly how successful brand feeds feel. An invitation to a world, intentionally built.

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you. It’s the product of devouring ideas, images and pieces of culture not... See more

you have never had an original thought.

and you never will.

but this is not an insult. it’s a gift.

the mind is a collector, a curator, a weaver of threads that existed before you.

your originality is not in what you think, but in how you combine, twist, and breathe life into what has already been known.

you are an instrument, not a source .

play... See more

Studies of individuals who report high life satisfaction consistently show one pattern: they engage in activities with naturally extended feedback loops. Mastery of skills, service to others, deep relationships, creative expression—all require tolerating periods of boredom or frustration before delivering their rewards.

Then there’s curation theater.

Posting endless ‘favorite reads’ lists composed entirely of current bestsellers. Ticks the boxes, but doesn’t quite reveal taste. Reposting LinkedIn hot takes, adding cute hashtags but not really contributing much commentary