Robin Good

Give users of all platforms the right to customize or opt out of algorithms—choosing chronological or geographical or genre-based filtering or even human curation.

Without effort, struggle, and time investment, achievements become meaningless.

The value isn't just in the outcome—it's in who you become through the process of pursuing it.

But what I began to notice, through all of it, was that something felt increasingly off. Not just in my own experience, but in the culture surrounding it. What once felt full of possibility had started to feel constricted. The language of freedom was still there, but beneath it was a kind of pressure that didn’t feel creative at all.

There’s a... See more

"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more

I have yet to find a single writer who’s grown a serious following without some kind of niche.

That doesn’t mean boxing yourself in. It means starting with something clear enough for people to get what you’re about, and specific enough for the right readers to find you.

The first six months are for you. Experiment like crazy. Write about anything.... See more