Robin Good

I have yet to find a single writer who’s grown a serious following without some kind of niche.

That doesn’t mean boxing yourself in. It means starting with something clear enough for people to get what you’re about, and specific enough for the right readers to find you.

The first six months are for you. Experiment like crazy. Write about anything.... See more

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more

AI augmentation is a future requirement, but remain mindful of what’s outsourced. Going forward, we need more demanding journeys than we do mindless shortcuts. Shortcuts rarely yield fun, stories or lessons. If it's easy, it likely isn’t worthwhile.

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which... See more

But what I began to notice, through all of it, was that something felt increasingly off. Not just in my own experience, but in the culture surrounding it. What once felt full of possibility had started to feel constricted. The language of freedom was still there, but beneath it was a kind of pressure that didn’t feel creative at all.

There’s a... See more