Robin Good

Curating should be a way of expanding the horizon for all of us.

It’s 2026. People are no longer buying missions or hustle. They’re buying taste and objects that help them exercise that taste in the world.

We’re entering what I call the Taste Curation Renaissance, a shift away from content-as-advertising toward content-as-world-building.

But what I began to notice, through all of it, was that something felt increasingly off. Not just in my own experience, but in the culture surrounding it. What once felt full of possibility had started to feel constricted. The language of freedom was still there, but beneath it was a kind of pressure that didn’t feel creative at all.

There’s a... See more

Armed with a traditional film background, we faced a dilemma: shed the principles of our training to feed the algorithm's insatiable appetite for content, or hold fast to our ideals and risk missing out. Multiply output for likes and follows, or cultivate vision for something that seemed very distant, unpredictable, and way harder to reach. It was... See more

The web is no longer primarily human-generated text created for human readers; it is increasingly AI-generated text created for algorithmic amplification, mixed with human-generated text optimized for the same algorithmic reward functions.

As AI systems train on this degraded corpus, they learn to reproduce its characteristics—shallow reasoning,... See more

When brands keep repeating why they exist, what their mission is—yes, it matters. But people don’t need weekly reminders of a mission. They’re buying a way to place themselves in the world. They’re buying alignment with a particular set of references, values, and cultural signals.

Brands that get this understand that taste lives in music chosen,... See more