Robin Good

All curation grows until it requires search, and all search grows until it requires curation.

This problem of overabundance is why I wrote my piece last year. As consumption of digital media increased, we began to see a larger volume of curators — coolhunters, just like Gladwell had outlined in ’97, but this time in a digital space. On Tumblr, this looked like blogs of curated art or photography; on Pinterest, we saw well-crafted... See more

The "Writing Like You Talk" Principle: For curators and creators, building a connection and trust with an audience involves writing in a conversational tone, which mirrors the way people talk in their own heads, making the information feel more personal and credible

Museums act as filters for cultural abundance. Only so much can be kept within museum storerooms or displayed in exhibitions. Limited word counts on exhibition texts require the winnowing down of very large topics to the small and essential. Many core museum functions, from the selection of what objects and information should be kept through to... See more

Curation has historically emerged at moments when institutions failed to provide coherence. Salons rose when the Church and monarchy lost epistemic control; DJs rose when record labels could no longer define taste; curators rise today because algorithms are riddled with decision fatigue, influencers are intrinsic to their own needs, and the... See more

“Life runs on sunlight. Life rewards cooperation. Life builds from the bottom up. Life banks on diversity. Life recycles everything. Life builds resilience through diversity, decentralization, and redundancy. Life optimizes rather than maximizes. Life selects for the good of the whole system. In short, life creates the conditions conducive to... See more

"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015