Robin Good

The winning strategies over the next decade will not be those that maximize short-term AI deployment. They will be those that build and maintain access to high-quality information flows—genuine human expertise, carefully curated training corpora, institutional knowledge that has not been corrupted by synthetic recursion.

Kim Kardashian doesn’t wear archival Galliano because it’s expensive; she wears it because it’s impossible to obtain.

In luxury, scarcity drives desire, but contemporary scarcity is manufactured. Limited drops, seasonal exclusives, and numbered editions are ultimately all accessible to anyone with enough money. True archives are different. They’re... See more

There is something deeply offensive in knowing not only that hundreds of thousands of my words have vanished, but that some LLM is probably crawling through the tattered fragments to churn out mockeries of the very real sources, research, and energy that once backed those words. They’ll be vomited back on the shores of my browser, squirming and... See more

The brands winning now have stopped shouting into cameras. They’re curating taste universes. They show art influencing their design. Music the brand appreciates. Books that inform their thinking. Collaborators, artists, designers, activists whose work aligns with their sensibility. Cultural references shaping their aesthetic.

They give us worlds to... See more

Go for the Insights

Analyzing things and extracting valuable insights by closely inspecting something is a road I’d recommend for those who want to stand out from their peers.

Those “things” could be thoughts and ideas from people you admire.

What you do is, you take one key idea from someone and you analyze to: a) expose something that otherwise... See more

We have to raise our guard regarding what we trust. We increasingly have to assume that whatever we receive is not genuine.

Armed with a traditional film background, we faced a dilemma: shed the principles of our training to feed the algorithm's insatiable appetite for content, or hold fast to our ideals and risk missing out. Multiply output for likes and follows, or cultivate vision for something that seemed very distant, unpredictable, and way harder to reach. It was... See more