Robin Good

La mayor oportunidad para las marcas, entonces, puede que no sea publicar contenido más inteligente, sino comprender que la autoridad reside ahora en la intersección de la escasez, el gusto y la orientación.

La atención es finita y, en ese contexto, las marcas con un gusto perceptible que puedan dirigir la atención decisivamente pueden ganarse una... See more

Curation helps good work find its audience and its place in the larger conversation.

helping readers discover work they’ll actually subscribe to.

Taste is discernment expressed: informed judgment plus the courage to show it. It only exists once you make a choice. ‘Discernment’ as in having a judgment based on a strong set of references, understanding the differences between things, and being able to articulate why you like or dislike something. ‘Expressed’ as in you have to make choices;You... See more

So what I’m trying to do here is extend that logic to the act of selection itself.

Not simply more access, not more algorithmically sorted options, not the false consolation that everything we could ever want is somehow already waiting for us on a platform, but forms of guidance that restore a kind of material resonance to our cultural engagement.

I’... See more

A good writer doesn't just think, and then write down what he thought, as a sort of transcript. A good writer will almost always discover new things in the process of writing. And there is, as far as I know, no substitute for this kind of discovery. Talking about your ideas with other people is a good way to develop them. But even after doing this,... See more

Curation, then, is not just the ordering of objects but the shaping of possible relations to them; not simply a matter of taste, but of orientation (a word I use a lot).