Robin Good

Who are they?

They seek out the hidden gems, the overlooked treasures, and the paths less traveled, saving you from the endless noise of mainstream repetition.

They are the ones who:

• dare to question , to explore.


• are moved by a sincere desire to bring back discovery and new meaning.


• ignite the spark of curiosity that modern convenience and confo

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We're living through transformation so rapid that yesterday's breakthrough becomes today's infrastructure becomes tomorrow's archaeological curiosity becomes next week's "remember when" meme.

One of my (many) contrarian beliefs is that we do not have strong enough preferences. We often blame social media or the speed of information as the reason why we’re easily distracted, but the real reason behind our inability to focus has less to do with the sheer quantity of media and more to do with our laziness when it comes to distinguishing wh... See more

Taste manifests as a combination of history, design, user experience, and embedded values that creates emotional resonance — that defines how a product connects with people as individuals and aligns with their identity. None of the tactical things alone are taste; they’re mere artifacts or effects of expressing one’s taste. At a minimum, taste isn’... See more

Music

Disorganized information is just noise .

Organized info, contextualized for a specific audience / need is music .

It feels right. (By def it matches an audience's specific interests/problems.)

It has a cool sound. (Brings non-obvious insights (new melodies).)

It’s infinite. (Helps me discover and appreciate more music and artists.)

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more

In this new era, founders—of every kind—must become tastemakers, and venture capitalists the arbiters of taste. Because in a world where

anyone can create anything

, taste is what matters.