rob hardy

In a memetic war, you’re much less a soldier than you are a battleground.

I think that a fairly reliable mark of high intelligence is the capacity to recognize the signal within the noise of someone's 'wrong' take.

Pseudo-intelligence gleefully pours out the bathwater, raw intelligence finds & nurtures the baby.

you may not be able to escape audience capture, but you can at least curate your audience so that you become captured in a way that's beneficial to you

I think it’s beautiful how fidelity means both loyalty and level of detail. Because of course it should mean both those things. Of course.

One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”

Gravitas: “I care, and it’s important.” Sermons, manifestos.

Self-deprecation: “I care, but it’s not important.” Hobbies, fandoms, being nerdsniped, “merely” personal wishes.

Irreverence: “It’s important, but I don’t care.” Edgy jokes, shitposts, grifts, procrastination.

Disdain: “It’s not important and I don’t care.” Actual indifference/silence; hips... See more

a company is an egregore (the shared mind between the humans who make it). A country is an egregore. A small town is an egregore. A friend group is an egregore.

You can do experiments on your friend group, find patterns, then see if they hold across other scales

you think you want thousands of followers but what you really want is five mutuals with good reply game and thousands of followers