non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
"The ‘wear them down with pressure and scarcity tactics’ approach to sales and marketing is only relevant if you are trying to undermine people’s ability to make decisions for themselves." - Megan Macedo
the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.
kyla scanlon • From Dollar Dominance to the Slop Machine
Via seth godin
an ad for some skin cream that is honest - taught the consumer something true and useful:
This is Gycolic Acid
It exfoliates your skin.
It’s a chemical
just like water is a chemical, and oxygen is a chemical.It can cost you $40.
or $13
Social media is for me to find kickass thoughtful people that get something from my writing.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.