non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
an ad for some skin cream that is honest - taught the consumer something true and useful:
This is Gycolic Acid
It exfoliates your skin.
It’s a chemical
just like water is a chemical, and oxygen is a chemical.It can cost you $40.
or $13
you can learn a lot about growth hacking from cancer
Social media is for me to find kickass thoughtful people that get something from my writing.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
Paul Millerd • Tweet
no matter how hard we try to be humane and ethical in our small businesses, we hit a wall real fast when we’re still trying to operate within the vocabulary and architecture of conventional marketing.
Simone Grace Seol • Writing With the Sword - Lesson 1
Pretty much every marketing tactic is built around treating people as a means to some end (making money). In fact, Kant struggled much of his life with the ethical implications of capitalism and wealth inequality. He believed that it was impossible for anyone to amass a fortune without some degree of manipulation or coercion along the way. Therefor
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