non-coercive marketing

A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.

If you have something worth spreading, it’s considerate to spread it widely, to reach people through their favorite medium.

I was inconsiderate but now I’m everywhere | Derek Sivers

rob hardy

“The trouble with market research is people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” (David Ogilvy)

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build a world, not an audience — kening zhu

keningzhu.com

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a-decidedly-useful-guide-to-how-brands-businesses-grow.pdf

Link

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"The ‘wear them down with pressure and scarcity tactics’ approach to sales and marketing is only relevant if you are trying to undermine people’s ability to make decisions for themselves." - Megan Macedo

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the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.

kyla scanlon • From Dollar Dominance to the Slop Machine

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aalex

Via seth godin

perception occurs whether you want it to or not

marketing is creating intent around the scale and nature of that perception

kristin • Tweet

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sari