non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
alex added 5d
an ad for some skin cream that is honest - taught the consumer something true and useful:
This is Gycolic Acid
It exfoliates your skin.
It’s a chemical
just like water is a chemical, and oxygen is a chemical.It can cost you $40.
or $13
you can learn a lot about growth hacking from cancer
rob hardy added 1mo
rob hardy added 1mo
Social media is for me to find kickass thoughtful people that get something from my writing.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
Paul Millerd • Tweet
rob hardy added 1mo
no matter how hard we try to be humane and ethical in our small businesses, we hit a wall real fast when we’re still trying to operate within the vocabulary and architecture of conventional marketing.
Simone Grace Seol • Writing With the Sword - Lesson 1
rob hardy added 4mo
Pretty much every marketing tactic is built around treating people as a means to some end (making money). In fact, Kant struggled much of his life with the ethical implications of capitalism and wealth inequality. He believed that it was impossible for anyone to amass a fortune without some degree of manipulation or coercion along the way. Therefor
... See moremarkmanson.net • The One Rule for Life
rob hardy added 4mo
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
André Chaperonandrechaperon.com
rob hardy added 6mo
André Chaperon
andrechaperon.com
rob hardy added 6mo
Here are eight imperatives—all of them drawing strength and sustenance from the humanities:
- We need a way of defining and pursuing progress that doesn’t reduce that concept to something that only comes from a digital device.
- We desperately need access to values and wisdom that aren’t corrupted by the relentless financial metrics and imposed flavor-of
Ted Gioia • The Real Crisis in Humanities Isn't Happening at College
rob hardy added 7mo