non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell
Lynn Serafinn • 6 highlights
a.co
Here are eight imperatives—all of them drawing strength and sustenance from the humanities:
- We need a way of defining and pursuing progress that doesn’t reduce that concept to something that only comes from a digital device.
- We desperately need access to values and wisdom that aren’t corrupted by the relentless financial metrics and imposed