non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
André Chaperon
andrechaperon.com
rob hardy added 6mo
no matter how hard we try to be humane and ethical in our small businesses, we hit a wall real fast when we’re still trying to operate within the vocabulary and architecture of conventional marketing.
Simone Grace Seol • Writing With the Sword - Lesson 1
rob hardy added 4mo
Manipulation = persuasion where the intention is hidden, and the intention NEEDS to be hidden for the persuasion to “work”
-Simone Grace Seol
rob hardy added 7mo
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Carolyn Tate • 7 highlights
a.co
Ana Fragoso added 2y
Social media is for me to find kickass thoughtful people that get something from my writing.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
It is not to participate in an info war in your head or to please a mass media audience. I’m not trying to “convert” skeptics of alternative paths either.
Paul Millerd • Tweet
rob hardy added 1mo
sari added 2y
Ana Fragoso added 2y
you can learn a lot about growth hacking from cancer
rob hardy added 1mo
sari added 1y
this is from the 1960s and could easily read as a manifesto from designers working at Facebook. we think our critiques of society are unique to the modern age, but... history repeats itself.
Here are eight imperatives—all of them drawing strength and sustenance from the humanities:
- We need a way of defining and pursuing progress that doesn’t reduce that concept to something that only comes from a digital device.
- We desperately need access to values and wisdom that aren’t corrupted by the relentless financial metrics and imposed flavor-of
Ted Gioia • The Real Crisis in Humanities Isn't Happening at College
rob hardy added 7mo