non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
this is from the 1960s and could easily read as a manifesto from designers working at Facebook. we think our critiques of society are unique to the modern age, but... history repeats itself.
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
André Chaperonandrechaperon.comThe problem of getting the promise right is unlike traditional marketing, because most marketing involves selling something that will be made for the listeners rather than by them. ("Buy Cheesy Poofs" is a different message from "Join us and let's invent Cheesy Poofs together").
Clay Shirky • Here Comes Everybody: The Power of Organizing Without Organizations
I’ve been thinking a lot about growth lately. Not growth in terms of money/status/numbers but natural thriving growth that just feels really good in your bones. Growth when the soil is just right. Growth in the right direction.
the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.
kyla scanlon • From Dollar Dominance to the Slop Machine
What Is Ethical Marketing?
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