Robert Richman
@robbe
Robert Richman
To test an idea, you must build it. You can’t rely on the abstract – you have to bring it into the world to play with it feel it and only then can you judge whether it’s worth pursuing or not
Christa Nicholson • The Creative Act by Rick Rubin
Behaviour = Motivation + Ability + Prompt
The Fogg Behavior Model (B=MAP) by BJ Fogg, PhD is useful guidance to identify what stops people from performing behaviours or how to support desired behaviours. Here’s a plain explanation — for a person to do something, they have to be sufficiently motivated and able to do it as well as something has to... See more
The Fogg Behavior Model (B=MAP) by BJ Fogg, PhD is useful guidance to identify what stops people from performing behaviours or how to support desired behaviours. Here’s a plain explanation — for a person to do something, they have to be sufficiently motivated and able to do it as well as something has to... See more
How to apply behavioural economics to the design process
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