How to apply behavioural economics to the design process
radinadoneva.medium.com
How to apply behavioural economics to the design process
Designing for Behavior Change: Applying Psychology and Behavioral Economics
Stephen Wendel • 1 highlight
amazon.com
“If you want to encourage a behavior, make it easy, attractive, social, and timely.”
Easy
It’s probably no surprise that people tend to like to take the lowest-effort option. But often we forget to use this tendency to our advantage when trying to change the behavior of ourselves or others.
Simply putting the healthy snacks where they are easy to... See more
Easy
It’s probably no surprise that people tend to like to take the lowest-effort option. But often we forget to use this tendency to our advantage when trying to change the behavior of ourselves or others.
Simply putting the healthy snacks where they are easy to... See more
inc.com
Here are 10 ethical psychological frameworks everyone building apps and products should know: (base from NEOLEMON)
1. Jobs-To-Be-Done
Every tool or service is “hired” by a user for a job they want done—fundamental tasks they want to achieve.
For instance, instead of targeting a demographic (like millennials) for a meal subscription service, a
... See more